How ENT Practices Can Sell More Hearing Aids

Hearing aid sales are increasing, but patients have more options than ever when shopping. They’ll often want to opt for something inexpensive via Amazon or a big-box retailer. But medical devices aren’t a good place to cut costs; cheap products cost more money in the long run. 

Otolaryngologists, also known as Ear, Nose, and Throat doctors and audiologists, make a great team. In many practices, ENTs will have an audiologist on staff. Together, they can provide comprehensive care, accomplish more than they could independently, and enjoy increased earnings. One of the ways audiologists help grow ENT practices is through boosted hearing aid sales.

If you feel like hearing aid sales are in a slump and patients keep choosing the cheap route, you’re not alone. But a few simple tweaks to your approach could make a big difference. Helping patients understand your offer and its benefits can boost hearing aid sales and expand your practice in 2024.

Hear Your Patients Out

As you know, patients don’t visit the doctor to hear a sales pitch. That’s why one of the best strategies for selling more hearing aids is for your audiologist to do what they already do best. This includes: 

• Making strong connections with patients
• Listening to their hearing loss stories
• Asking questions about what they’d like to achieve
• Taking the time to listen to their needs 

The more your audiologist knows about a patient and their lifestyle, the more equipped they’ll be to make thoughtful recommendations on how to move forward. That can include a hearing aid that helps them get back to enjoying life on their terms and experiencing the activities they love. Listening to patients and showing compassion is essential, not to mention rare. In fact, it’s just the kind of thing that makes patients recommend their otolaryngologist or audiologist to friends and family. 

Nurture Patient Relationships

Disappointingly, many patients never receive any kind of follow-up after their audiology appointment. Cultivating strong connections with patients can be as simple as checking in with them to see if they have any questions or concerns. We live in a distracting age, and a follow-up can remind a patient that they want to come in for another appointment, send a friend your way, or purchase a hearing aid.

If a patient already purchased a hearing aid, your audiologist might check in to see how they like it and whether they need any guidance on getting the most out of the product. What seems like a small gesture can go a long way toward building loyalty and inspiring your patients to refer others. 

Expound On Hearing Aid Value

There are a lot of cheap hearing aids on the market today. While it’s human nature to hunt for a good deal, a high-quality product is essential when it comes to your hearing. A poorly made hearing aid will only cause your patient more distress and disappointment, not to mention it’s a waste of their hard-earned money. Over-the-Counter hearing aids have further complicated this, as more patients are buying low-cost hearing aids that may not work for them in order to save money.

Once your audiologist has a solid rapport going with the patient, they should take time to help them understand the value of the products you offer. Most of the time, the patient will agree that their quality of life is worth an investment. Unlike retailers, your audiologist can give them expert guidance on getting the most out of their device, and they’ll be there when patients have questions or need help. 

Explore Financing Options

Financing options can make a big difference. If the price of a high-quality hearing aid feels like a stretch, patients have hundreds of cheaper options that are just a click away. But if there’s a way to break that cost into more manageable payments over time, the average person will feel as though the higher-end device is an investment they can justify.

Expand Your Reach: Hearing Aid & Audiology Marketing

Partnering with an audiologist has numerous benefits. Not only can you bring in more patients as a team, you can enjoy increased revenue from hearing aid sales. The best audiologists develop outstanding long-term relationships with patients and keep them coming back year after year for all their ENT needs. 

Expanding your reach in 2024 means getting creative with marketing strategies and trying new things. The expert team at MedPB specializes in growing and supporting ENT and audiology practices so they can book more appointments, sell more hearing aids, and help more families.

With MedPB, you can take advantage of the following:

• A personalized plan based on your goals and data
• An online review builder that drives patients to your practice
• A patient-centric website that increases conversions and expands your reach
• Audiology SEO, social media marketing, and PPC (pay-per-click) advertising
• Professional email marketing automation to generate more sales

Use Hearing Aid Sales to Grow Your ENT Practice in 2024

If you’re ready to sell more hearing aids and get more people in the door in 2024, the audiology marketing experts at MedPB have your back. Call us today to find out how we can help you boost hearing aid sales and expand your reach in the coming year.