Online Privacy and Security in Healthcare: What You Need to Know
Web privacy and security are critical concerns for healthcare organizations and consumers – that’s nothing new. However, the introduction of new regulations around tracking tools […]
Choosing Your Healthcare Marketing Partner: Four Essentials
When it comes to marketing firms that serve healthcare clients, all things are not created equal. From understanding the nuanced needs and preferences of healthcare […]
3 Ways to Attract Younger Audiology Patients
Help Younger People Prioritize Hearing Health According to the National Institute On Deafness and Other Communication Disorders, 38 million+ Americans struggle with some level of […]
4 Patient-Pleasing Waiting Room Solutions
As a practice owner, you know a negative waiting room experience can ruin an entire visit. What’s worse, the review that follows can damage your […]
5 Hearing Aid Blog Topics To Boost Appointments
The Power of the Well-Built Blog Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website to stand out. Patients looking […]
Plan Your Audiology Marketing Budget in 3 Easy Steps
Setting your audiology marketing budget for 2024 can be daunting. How much should you spend? Which strategies should get top priority? What’s new in 2024? […]
The Expert’s Guide to Growing Your Audiology Practice this Year
Ah, December. It’s mistletoe, hot cocoa, and – for practice owners – it’s time to look both ways before crossing into the new year. Looking […]
The Audiologist’s Guide to Navigating Private Health Information in Google and Meta Pixels
The United States Department of Health and Human Services (or HHS if you want to save a bit of time) has released a new statement concerning how website tracking services relate to HIPAA. Don’t worry, though! We’re here to walk you through what this means, what (if anything) you need to do, and how to keep protecting your patients’ privacy.
2 Simple Steps to Audiology Practice Growth to Attract More Patients & Profits
When you’ve been helping audiology practices grow for as long as we have, it’s easy to spot people who just want you to tell you […]
Effective Video Marketing Ideas & Tips for Audiologists & ENT Doctors
Have you ever seen a movie based on your favorite book and been terribly disappointed? There are two ways, we think, that this can happen. […]
2022 Audiology Market Forecast – Are You Ready for What’s Coming?
Spoiler alert! Audiology marketing forecasts bear a lot of similarities to weather forecasting. This past 4th of July weekend the weather forecast for Saturday was […]
7 Rules to Picking an Audiology Marketing Firm That Will Help You Grow Your Practice
Before You Spend Another Dime on Marketing, You Should Know… Want to attract more new patients and hit your goals? But your current marketing isn’t […]
The Truth About OTC’s and Your Practice
Every day we hear concerns from practice owners who are worried that the low-price over-the-counter hearing devices that are coming on the market will drastically […]
A Tale of Two Practices
You ever wonder why some practices take off and others just sort of scrape by? Five years ago, two practices signed on with MedPB within […]
How This Practice Outpaced Their Pre-COVID Revenue in Just 7 Months
How do you prepare for the unexpected? Yes, it’s true, the last 18 months have taken us all by surprise. Yet while some people constantly […]
What Jen Did To Attract 60 More New Patients Per Month
What’s holding your practice back? Ever have a patient come to you who is struggling to hear only to discover they’d been sold a piece […]
The One Thing That Increased Unit Sales For This Pennsylvania Practice
Skeptical with good reason With 25 years in audiology, the audiology practice owner had tried 4 different marketing firms. Firms that had turned up the […]
The Key to More Hearing Aid Sales Is Simple: An Exclusive Interview with Ridge Sampson, Sycle
What’s a quick and easy way to increase the number of hearing aids you sell? “The more time an audiologist spends with their patient, the […]
This One Thing Can Increase Patient Loyalty – Plus, You’ll Sell More Hearing Aids Too
Why do patients wait, on average, seven years before seeking help with their hearing? They don’t see the urgency. They don’t understand how it connects […]
Is Audiology Dead or Dying?
It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? […]
What Santa Knows About Hearing Aids and You Should, Too
What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores […]
Karl Strom : Why OTC Won’t be a Problem
Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of […]
How To Increase Hearing Aid Sales By 61%
The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be […]
Gary Rosenblum on Over-the-Counter Hearing Aids
For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change […]