Why Firing Your Website Is The Only Rational Thing to Do

When we talk to clients about website design we think about Melissa. Everyone liked her at first. As the new front desk assistant, she seemed professional, had a great resume and interviewed well. Unfortunately, it quickly became clear she was one of our client’s most costly mistakes.

Here’s what happened. Every day at lunch, Melissa’s mom would call the business number–on a recorded line, no less–and talk with Melissa. For two hours. Every day. In those two hours, Melissa would completely ignore the patients in the office and all incoming calls. She not only left a bad impression on clients in the waiting room, but she also missed the opportunity to convert all the incoming new patient calls into appointments…

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