Why FREE Is Usually Your Most Costly Option

Everyone likes FREE stuff. Admit it, this includes you, too. But did you know that FREE can, in many cases, be extremely costly to your practice and potentially bankrupt you?

Here’s what we see happening to people who are extremely optimistic. They have a solid marketing plan, are regularly investing in their practice to attract new patients. And, yes their marketing costs money, $1,600-$2,600 or more per month to generate $60-100,000 a month in revenue…

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