What We’ve Learned from the Lockdown

Discover the 3 ways Eric Timm suggests practices interact with patients to improve hearing aid sales.

The lockdown gave us a way to reach additional patients. “Why is it that we’re kind of stuck on that kind of 26 to 31 or 32% penetration rate of uptake with hearing care as a category?” asks Eric Timm, CEO of Sivantos. “One of the things that we’ve identified is that there’s a whole group of folks out there that while they could benefit from having a hearing aid, they’re just not a big fan of the high-touch, got-to-go-in for multiple appointments to a practice, to get hearing healthcare in the traditional delivery model.”…

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