The One PPC Advertising Mistake to Avoid at All Costs

Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had recently advertised to 15,000 potential patients and had gotten just two inquiries. She’d just spent the bulk of their marketing budget on an ad that only generated a lead or two and cost far more than it produced in revenue.

I’m sure you’ve seen similar promotions. It could be in the form of a sponsored article, a pop-up ad, or a simple PPC ad. In each case, the advertiser launches right into the sell phase of marketing with the hope you’ll instantly pick up the phone or go to their website and make an appointment…

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