Privacy-First Digital Marketing
Struggling to Balance Patient Privacy and Effective Marketing?
Safeguard sensitive patient information and protect your practice while maximizing your reach to attract new patients.
Data Security
Protect Your Patients and Your Practice: Privacy-First Marketing with MedPB
In today’s digital age, effective marketing is essential for healthcare practices. However, the risks associated with data breaches and privacy violations are also rising. MedPB offers a unique solution combining powerful digital marketing strategies with robust data protection measures, ensuring your practice can thrive in the digital landscape while safeguarding patient information and minimizing legal risks.
MedPB is a trailblazing healthcare marketing agency that understands the importance of data security. Our partnership with Freshpaint sets us apart from other medical digital marketing agencies, ensuring your practice has the tools to protect patient privacy and reduce compliance risks.
We are proud to offer this exceptional level of protection to healthcare providers, empowering our clients to keep their patients’ information safeguarded and their practices on the right side of industry standards.
Experience the peace of mind that comes with privacy-first digital marketing.
Why Freshpaint?
Simply put, Freshpaint is a best-in-class Healthcare Privacy Platform for healthcare providers. Without exception, we want to offer the absolute best solution to our clients.
Freshpaint offers the tools needed to enable high-performance marketing while safeguarding your patients’ data. Unlike pixels or generic Customer Data Platforms, Freshpaint has easy-to-use governance features to prevent the sharing of Protected Health Information (PHI) with untrusted third parties like Google and Meta.
Maximize your reach and minimize your risks. Choose MedPB for effective, privacy-first marketing.
How is Your Data Protected?
Certain tracking technologies, like those used by Google Ads, Bing, and Meta/Facebook, do not meet HIPAA scrutiny because of the sensitive data they have unlimited access to when they are loaded on your site. This means patient information may not be protected and improper handling of this sensitive information can lead to lawsuits and other legal consequences.
Freshpaint replaces risky tracking technologies and gives you the tools to remove sensitive user data before it’s sent to advertising and analytics tools. This ensures all patient information remains private and secure, while still allowing your marketing team to access the insights they need to drive effective campaigns.
Talk to us about how our marketing protects your patients and your practice.
Freshpaint Helps You Deliver High Performance Marketing in a Privacy-First Way
Why You Should Take Data Protection Seriously
Failing to protect patient data can lead to severe consequences, including hefty fines from regulators and costly class-action lawsuits.
Recent examples of such fines include BetterHelp and Cerebral, which were permanently banned from sending data to online advertisers. Additionally, state consumer privacy laws are becoming increasingly stringent, with new regulations taking effect in states like California, Washington, and New Jersey. The risk of class-action lawsuits is particularly high for healthcare organizations using risky marketing tools like Google & Facebook for advertising.
The privacy and compliance solution at MedPB mitigates risk by ensuring your practice protects patient data from unauthorized access.
Safeguard your patients and your practice.
Partner with MedPB for privacy-first digital marketing solutions.